So you’re looking to build up your social networking traffic and you discovered the use of hashtags on your posts? This article isn't about teaching you the benefit of tagging your posts, it's about what they can bring to your business, and the real power behind them for the companies that provide them. It's about what hashtags really are. To begin, I’ll provide you with a real-world example of a tweet I posted on April Fools Day this year. Microsoft made a little joke and had their old pal Clippy come out and greet folks within th...

Just a follow up to my previous post about my Klout experiment. My score is still going up, and my last post did gain some interest. My participation has gone up on the social networks, some folks commented that I shouldn't focus on my Klout score, rather I should focus on gaining quality connections in my network. Really, that's what I'm doing here, building connections on my social networks, which in turn makes the score go up. One is not independent of the other.   By continued use of hashtags, and commenting, or responding to others ...

I've been doing a little social network experimentation. I had an OK Klout score, but I was wondering how changes to the way I use social networking would impact my Klout score.   If you're not familiar with Klout, what they do is provide a social networking score based on your influence with folks on practically every outlet there is: Twitter, Google+, Facebook, LinkedIn, Pinterest, and others are used to calculate a score. The higher the score, the more influence you may have on social networking outlets.   So over the past...

I'm currently working on a new book project on digital strategies. This book is going to encompass my two decades of experience working with the web, and digital technologies. It will cover every aspect from marketing, technologies, communities, social, seo, analytics, and more.   I'll be drawing from my experience running large corporate websites, to my own projects like running the Jonas Brothers fan site with my daughters that grew to be one of the top 5000 sites on the web with millions of visitors, and over 300,000 registe...

I'm currently working on a new book project on digital strategies. This book is going to encompass my two decades of experience working with the web, and digital technologies. It will cover every aspect from marketing, technologies, communities, social, seo, analytics, and more.   I'll be drawing from my experience running large corporate websites, to my own projects like running the Jonas Brothers fan site with my daughters that grew to be one of the top 5000 sites on the web with millions of visitors, and over 300,000 registered users....