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Are You A Power Influencer?

Jul 21 2014
2621
"An infographic, based on a survey conducted in Q1 among more than 250 Style Coalition network members, showcases the scale these influencers had to achieve to become attractive for brand collaborations, the amount of effort that goes into maintaining their audience and finally, the revenue opportunity in the space."

Influencer marketing platform Style Coalition (www.stylecoalition.com

) today released its first annual report, revealing data behind the growing business of power bloggers and influencers. Based on a survey conducted in Q1 among more than 250 Style Coalition network members, showcases the scale these influencers had to achieve to become attractive for brand collaborations, the amount of effort that goes into maintaining their audience and finally, the revenue opportunity in the space. Key insights from the report include:

- An average Power Influencer reaches 248,000 uniques across their blog and social networks
- Pinterest dominates other social platforms when it comes to number of followers
- 42% of Power Influencers have been blogging for 6+ years
- 53% of Power Influencers blog full-time
- Sponsored blog posts are the top revenue source for Power Influencers
- 13% of Power influencers earn $100K+yearly
- 82% of Power Influencers saw revenue growth in 2013
- Men's fashion showed highest revenue growth in 2013, as compared to other lifestyle categories
- Full report can be found at www.StyleCoalition.com/reports

"By revealing these numbers we hope to create more awareness in the marketing industry for the power of these individuals who have built authority and scale," said Yuli Ziv, Founder & CEO of Style Coalition. "Influencer marketing has proven to be successful for many brands as they continue to shift priority and budgets to this new channel. The brands who have found success with these power influencers recognize their craft and the value of their services. The report data proves that it is not only one of the fastest growing marketing channels for brands, it is a valid career path driving significant revenue for these independent online content creators."
About the Author, Patrick Santry

Patrick Santry, has two decades of experience in enabling businesses to take advantage of the digital landscape. A well rounded experience in technology, and business is what sets me apart from the rest of the pack. When it comes to an overall digital strategy my experience is impressive.

BS in Computer Information Systems. Four time recipient of the Microsoft MVP Award, and author of several books and magazine articles on digital technologies.


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