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Microsoft introduces

Microsoft introduces "Surface"

Jun 19 2012

Microsoft announced yesterday they're going to release a new device. One that they are providing the hardware and software for, this new tablet is known as "Surface".

Is it really an introduction to "Surface"? If so, then what was this? Oh, that was just something they made for all those TV crime dramas like Hawaii Five-0 because no one could actually afford one, I see.

Marketing, we told you to come up with a cool unique name for the device, like the Zune or something! That must be "Surface" table, not "Surface" tablet...? At least they didn't call the thing Ultra Origami or something. Next time ask the guys from XBox to come up with the name.

I thought "Surface" was a software tech, but no, Microsoft is now in the business of hardware. Guess all those OEMs who supported Microsoft over the years are S.O.L. now, huh? Who's going to want to buy a Surface clone? I'm sure clone stores will be popping up all over the place ala 80s IBM PC clones.

Wait no, they say still OEMs will be producing touch devices that run Windows 8, but it won't be "Surface", or will it? I'm confused. But, no fear, there's only one "Surface" device that I can buy as an early adopter from Microsoft. Wait? What, did you say? There are two? One that's ARM based and another that is Intel i5? So a Surface that runs Windows RT, and another Windows Pro or something like on Windows 8? This way I can run the cheaper less functional apps on one, but if I upgrade to the i5 core version, I lose my apps and have to get the heavier (as in code bloat) ones like Office. I'm confused, no Office for ARM? It's so professionals like me can have my old PC apps, but then use something else when I get home, huh? Whatever happened to Microsoft understanding the consumerism of IT?

Well at least there will be a store and I'm sure it will be huge with loads of apps. Oh yeah, remember Zune? Maybe I need two stores one for the ARM version, and one for the PC version...? Totally makes sense to me.

I don't know about you, but have you tried to use Windows 8 on a PC? Not a very good experience. I think as a Microsoft developer I'll be sticking with Windows Server as my preferred development environment, but maybe that's what they want anyway. Guess I'll just stick to my version one of Surface:

The press is saying it's so innovative that it comes with an attached keyboard. That's amazing! Can't wait to get one at the end of the year. Oh wait, they said no one in the press was able to actually play around with one. Sounds like believing in unicorns, or something like that.


About the Author, Patrick Santry

Patrick Santry, has two decades of experience in enabling businesses to take advantage of the digital landscape. A well rounded experience in technology, and business is what sets me apart from the rest of the pack. When it comes to an overall digital strategy my experience is impressive.

BS in Computer Information Systems. Four time recipient of the Microsoft MVP Award, and author of several books and magazine articles on digital technologies.

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