I've been doing a little social network experimentation. I had an OK Klout score, but I was wondering how changes to the way I use social networking would impact my Klout score.
If you're not familiar with Klout, what they do is provide a social networking score based on your influence with folks on practically every outlet there is: Twitter, Google+, Facebook, LinkedIn, Pinterest, and others are used to calculate a score. The higher the score, the more influence you may have on social networking outlets.
So over the past couple weeks I changed a few things. Since I never really focused a whole lot on social networking, I figured I would put a few minutes per day into the activity and see what impact it had on my score. Here's some of the things I did, and you can see the huge impact it had on my score.
Included "#" hashtags. This by far has impacted the way my social interactions and score. I now always include some hashtag related to the topic. I use more general tags like #SocialMedia #DigitalMarketing #DigitalStrategy. One thing I noticed is this will generate responses to the post more so than not including a tag. Also, many folks on Twitter appear to have an automated retweet response to your post based on the hashtag being used. So as soon I tweet, it's then retweeted by sometimes up to five people instantly depending on the hashtag being used. Including hashtags should be done across all the social networks. It will maximize exposure, and impact your score.
Participate in Google+ Communities - This has impacted my reach as well. Including hashtags still do great on Google+, but you should also join communities in order to get your content out to those who really want to see it. Be careful to focus your post on something that is relevant to the community, or they may ban you.
Promote Others - Everyone wants someone to like, 1+, retweet their own stuff that they neglect doing so for others. I've been commented on posts which helps raise their exposure, but I got some followers by the comments I post. If you comment witty, or something intelligent, others find you interesting and follow you, or add you to a circle. So comment, and promote other posts.
Include More Than Text - Text only posts are boring, and people pretty much glaze over them. For FaceBook, LinkedIn, and Google+, include a picture, it will capture their attention.
A Little Bit of Facebook Goes a Long Way - One thing I noticed is a small amount of FaceBook activity appears to impact your Klout more so than any other network. My guess is most people who are on Facebook tend to use it with personal contacts rather than business contacts, and influence usually tends to be more with family and friends rather than co-workers, or the random Twitter follower.
Just by using the few above methods my score increased almost five points in a week. One thing I do notice with Klout, I don't think they update daily as my changes didn't really impact my score until a week later. With a billion social networkers I'm guessing lower scoring ones they don't do daily, they probably estimate. The higher the score, the more frequent they check the social sources for the person.