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Jul 15 2014
When you think of your B2B site who is your end user? Who are you selling to? It's not the mom and pop across the street who is using Amazon.com to buy shampoo, a stereo, or a book. In most cases with B2B it's another company who is using your products to build their products, or maybe distribute your products to the ultimate end user.
Jul 12 2014
So what does all that mean? Essentially content management is the way to manage and structure content, content marketing is gauging the performance of that content. Also, we're talking marketing, so the gauging performance is one area, another is the actual marketing aspect. And what does that consist of, I call it the art of marketing without marketing (to borrow from Bruce Lee), or more like marketing without your reading perceiving it as marketing.
Jul 06 2014
I tend to use the fan site as a common example for running communities because it was so heavily trafficated. When a community does become large like that one, it also becomes a target. In this example, it was targeted by another very popular community which was frequented by World of Warcraft (WoW) fans. Now think, we have a fan site that is primarily visited by tween girls who like the Jonas Brothers being targeted by gamers of who participate in online battles and war. We're talking folks who revel in online carnage being thrown into the realm of Disney princesses.
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