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Nov 18 2014
8372
First of all what is a conversion? For an eCommerce site it could be a macro-conversion like ordering product. That's clean and clear cut, it's generating revenue, and has value. Another conversion, a micro-conversion could be downloading a white paper, you add some value to the conversion since it may contribute to a sale. Still other conversions may be reading article on a purely content driven site, or clicking an ad.
Nov 13 2014
7872
Have you started building out your digital strategy plan? Do you even know where to start? There are so many technologies, and acronyms thrown out there, what are they and where do they fit into your company's overall digital strategy plan. This article is to introduce you to a framework to build out your strategy.
Sep 02 2014
3010
Just turning on the TV this week has news all over about celebrities posting nude pictures of themselves on the cloud. But really, what are the advantages and disadvantages of using the cloud in your business? In this podcast, we talk about the news, what supposedly happened, and should you be concerned.
Aug 22 2014
3356
In this podcast, I'm talking about mobile and does your company really need a mobile enabled site? Maybe it's not that folks aren't using their phones to access your site; maybe you're just creating the expectation that the mobile experience they're going to have, isn't up to par.
Aug 12 2014
8660
I just read Shaun Walker's tweet that he's leaving DNN Corp. He says:
"After nearly 14 years of working on one of the most widely deployed open source CMS platforms, the company and I have concluded that it’s time for me to seek new opportunities that build on these experiences. My passion for building products and ecosystems that make an impact on the world is as strong as ever and I look forward focusing my energy and creativity along similar lines."
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