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Entries for ' marketing'

Nov 13 2014
6612
Have you started building out your digital strategy plan? Do you even know where to start? There are so many technologies, and acronyms thrown out there, what are they and where do they fit into your company's overall digital strategy plan. This article is to introduce you to a framework to build out your strategy.
May 25 2014
2412
One of the big buzzwords out today is the use of "digital", you hear "digital marketing", "digital strategy", "digital strategist", "digital experience", and so on, and so on. Just a quick search on LinkedIn jobs as of this writing will display over 1,600 job titles containing the word "digital" in them. So how can you be part of this growing digital trend? And maybe you already are a digital strategist and don't know it. In my current position, as a digital professional, my job is to identify technologies, and deliver solutions...
May 20 2014
3381
I hear it all the time from Chief Marketing Officers, and those in the executive level, they want data. You can’t make decisions on a gut feeling, or what you perceive your competitors are doing, or what you think you’re customers want. Too many times, companies have no understanding of their customer, or even their industry, and that spills over to their digital presence.
Sep 16 2013
2766
I've been doing a little social network experimentation. I had an OK Klout score, but I was wondering how changes to the way I use social networking would impact my Klout score.   If you're not familiar with Klout, what they do is provide a social networking score based on your influence with folks on practically every outlet there is: Twitter, Google+, Facebook, LinkedIn, Pinterest, and others are used to calculate a score. The higher the score, the more influence you may have on social networking outlets.   So over the past...

You Work In Corporate IT, But Do You Know Your Industry?

Aug 21 2013
1736
I have worked in both consulting companies and corporate IT, and from consulting I gained insight into the business, who are a company's competitors, who are their customers? And in business to business, who are their distributors and who is the ultimate consumer of the product or service they provide. Unfortunately, for many folks who work in IT, I find that understanding of the business lacking.   Having worked for content websites where a website was the competitor of the website, we had to know everything about the competing websites...
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