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4 Tips for Utilizing Real-Time Data in Your Content Marketing Strategy

Jul 23 2014
Audiences are craving authentic and relevant experiences from the brands that they care about. As a result, one of the struggles that content marketers face is the ability to maintain relevance and stand out amidst the competition for audience attention. Tools like social media can provide the real-time data needed to help you the craft messages that will resonate and have the greatest impact possible.

Are Web Apps Getting a Little More Secure?

Jul 23 2014
Web apps have appeared to become less susceptible to attack having decreased continuously since the previous year. The application layer attacks represent only 11!% of the attacks. However, when the attacks are more significant where bots are being installed on the servers and then used to attack other networks. With the advent of cloud hosting it makes it more difficult for companies to block or blacklist the network due to the changing nature, and growth of sites being hosted on cloud providers.

What Are The Top 50 Websites?

Jul 21 2014
comScore released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore Media Metrix® service. Google Sites ranked as the top property on desktop with 189.7 million unique visitors, while AddThis topped the Ad Focus ranking with a U.S. internet reach of 97.3 percent.

Are You A Power Influencer?

Jul 21 2014
An infographic, based on a survey conducted in Q1 among more than 250 Style Coalition network members, showcases the scale these influencers had to achieve to become attractive for brand collaborations, the amount of effort that goes into maintaining their audience and finally, the revenue opportunity in the space.

Search Is Still All About Google

Jul 21 2014
Google Sites led the U.S. explicit core search market in June with 67.6 percent market share, followed by Microsoft Sites with 19.2 percent (up 0.4 percentage points) and Yahoo Sites with 9.8 percent. Ask Network accounted for 2.1 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

People Are Using Phones to Plan Their Weddings

Jul 21 2014
Nearly 9 in 10 (89 percent) couples download wedding planning apps to their mobile phones, up from 61 percent in 2012. To stay on top of their to-do lists, one in five couples (19 percent) download mobile checklist apps and 15 percent use organizational apps. Thirteen percent of couples keep their finances top of mind with budgeting apps, and 12 percent anticipate the day with a countdown app.

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