So what does all that mean? Essentially content management is the way to manage and structure content, content marketing is gauging the performance of that content. Also, we're talking marketing, so the gauging performance is one area, another is the actual marketing aspect. And what does that consist of, I call it the art of marketing without marketing (to borrow from Bruce Lee), or more like marketing without your reading perceiving it as marketing.
Ever wonder where that tax money goes? Well at least $30 billion of it in 2013 went towards federal IT projects, that's according to a survey released by Research and Markets. Compare that to the worldwide spending on IT projects in 2013 was approximately $3.7 trillion, that makes the US government one of the top IT employers. The budget forecast for 2015 is a whopping $73 billion!
Issuu, a digital publishing and content discovery platform, today announced the release of Issuu Clip, a new interactive product that will give the readers of millions of digital publications the ability to share any piece of content digitally, anywhere. Clip makes the billions of images and pieces of content on Issuu, instantly shareable. Readers can highlight, comment and engage in conversation with other like-minded readers.
Adding OpenText Tempo™ Box, Content Suite 10.5 Users Now Have a No Cost Option to Securely Share Content with All Colleagues, Partners and Customers through Their Existing ECM Platform
Get what you need to know with this new mobile app (iOS and Android) available for free from Santry.com. This app is going to provide you with exclusive content you can't get from any of my digital channels.
Sitecore announced that they will be beefing up their social media management offerings with the with the introduction of Sitecore® Social Powered by KomfoTM. Sitecore purchased a majority stake in Komfo.
How do you build yourself as a consultant to become recognized above and beyond the fold? In this article, I'll use myself as an example (now my ego is not this monstrosity that I believe I'm a super star), and show you how you can go from being a great consultant to being a recognized consultant.