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Are You Missing Out on Conversions?

Nov 18 2014
166
First of all what is a conversion? For an eCommerce site it could be a macro-conversion like ordering product. That's clean and clear cut, it's generating revenue, and has value. Another conversion, a micro-conversion could be downloading a white paper, you add some value to the conversion since it may contribute to a sale. Still other conversions may be reading article on a purely content driven site, or clicking an ad.

Building Your Digital Strategy Framework

Nov 13 2014
127
Have you started building out your digital strategy plan? Do you even know where to start? There are so many technologies, and acronyms thrown out there, what are they and where do they fit into your company's overall digital strategy plan. This article is to introduce you to a framework to build out your strategy.

New Podcast: Apple, Disqus, and More!

Sep 08 2014
619
I'm talking about what Apple is doing to respond to the iCloud breach, the upcoming iPhone 6 launch. Disqus has a new look to their website widget. And a little more to vent about.

Apple is Verifying iCloud Usuage

Sep 08 2014
651
In order to respond to the celebrities being compromised, it looks like Apple is now verifying iCloud usage. Several people upon accessing their iCloud accounts have been emailed confirming they accessed the account and from where. This is to the dismay of several parents posting on forums saying their child has asked them who's logging into their accounts.

They're Posting What Pictures On the Cloud?!

Sep 02 2014
678
Just turning on the TV this week has news all over about celebrities posting nude pictures of themselves on the cloud. But really, what are the advantages and disadvantages of using the cloud in your business? In this podcast, we talk about the news, what supposedly happened, and should you be concerned.

New Podcast: Why Go Mobile?

Aug 22 2014
718
In this podcast, I'm talking about mobile and does your company really need a mobile enabled site? Maybe it's not that folks aren't using their phones to access your site; maybe you're just creating the expectation that the mobile experience they're going to have, isn't up to par.

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