In this podcast, I'm talking about mobile and does your company really need a mobile enabled site? Maybe it's not that folks aren't using their phones to access your site; maybe you're just creating the expectation that the mobile experience they're going to have, isn't up to par.
I just read Shaun Walker's tweet that he's leaving DNN Corp. He says:
"After nearly 14 years of working on one of the most widely deployed open source CMS platforms, the company and I have concluded that it’s time for me to seek new opportunities that build on these experiences. My passion for building products and ecosystems that make an impact on the world is as strong as ever and I look forward focusing my energy and creativity along similar lines."
Companies are making a big push to build a solid content strategy; so sure generate some leads using your content, but remember you're also building a community up behind your brand. Even if you don't use community features on your website, a community still builds up behind your social outlets. Treat them as people, and not like a TV viewer who just consumes content. Build relationships, and you'll build your business.
Ektron Research Shows Marketing Leaders' Greatest Digital Priorities Are Content Creation, Landing Pages/CTAs and Organic Search
Three in four companies surveyed said they are on target or ahead of their 2014 revenue goals at the midpoint of the year. By comparison, at the halfway point of 2013, 68 percent of companies were on target or ahead of revenue goals; while 32 percent lagged behind their goals.
Has society become so dependent on technology that they forget about basic necessities to survive? Does having an iPhone, come before water, or shelter?
The Chicago Tribune will introduce a new digital experience tomorrow, designed to dramatically increase functionality for users on any platform. The fully-responsive experience – which intuitively tailors content based on device – is designed to help audiences discover news and information in the most entertaining, empowering way possible, whether on the desktop, laptop, smartphone or tablet. The University of Chicago is the presenting sponsor of the new consumer experience.